Yukio Ota, with his exit designWhile the ubiquitous red sign faced no competition stateside, a challenger would emerge from the Far East. In the late '70s, a Japanese association devoted to fire safety held a contest to design a new national emergency exit sign. It received 3,300 entries and—after a period of rigorous testing to determine whether each symbol could be readily understood in a smoky environment—settled on one submitted by a designer named Yukio Ota: a figure on a green ground, running out a door.
http://mydnafragrance.com/perfume/international-fight-over-the-exit-sign.html
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